Wait! Before you go...

Subscribe to TheShift e-newsletter for LCA and sustainability resources and news.

Our Team

Our highly experienced team and proven approach emphasize engagement, credible, measurable results, and the incorporation of performance-enhancing sustainable thinking into everyday business decisions. EarthShift Global’s team helps front-line practitioners, top-level executives, academic researchers, and policymakers worldwide effectively advance their sustainability by providing life cycle assessment software, consulting services, onsite and online training, and coaching.

Interested in joining our team?  Check out open job postings here.

Lise Laurin
Lise Laurin
CEO and Founder

Lise is a pioneer in Life Cycle Assessment (LCA) and Sustainable Return on Investment (S-ROI). She founded EarthShift in 2000, adopting these methodologies to support industries’ efforts at advancing their sustainability. Lise continues to develop and leverage EarthShift Global’s training, LCA tools and S-ROI tools to build organizational capacity and drive large-scale change. Her unique skillset and knowledge base has put her in demand globally by companies, organizations and governments alike.

Lise initiated the LCA Roadmap, working with the joint ACLCA/SETAC Life Cycle Assessment Interest Group. She was a member of the UNEP SETAC Life Cycle Initiative team working on Organizational LCA (O-LCA) and advocates for a balanced, holistic approach to LCA as a board member with the American Center for Life Cycle Assessment. She is an ACLCA-accredited Life Cycle Assessment Certified Professional.

She continues to develop S-ROI, having broadened the scope from the original Total Cost Assessment methodology to include benefits and impacts to society, and in particular how a decision can be adapted to be a win-win-win solution for all stakeholders. Under Lise’s guidance, the technical team at EarthShift Global produces high-quality, high-value assessments and develops new LCA techniques to benefit EarthShift Global’s clients and the broader LCA community. She also directs EarthShift Global’s software development and support and teaches advanced training courses in LCA, social impact assessment, and S-ROI.

Lise received the 2017 Rita Schenck Lifetime Individual LCA Leadership Award at the LCA XVII ACLCA Conference. In her acceptance speech, Lise reminded everyone that there is still work to do, and challenged the audience to find positive cascading non-linear solutions to help with the world's problems.

Lise is board member of the Sustainability Conocente Network, a member of the board of directors for the ACLCA, and a member of the steering committee for the ACLCA Technical Committee. She holds a BS in Physics from Yale University.

Connect with Lise on LinkedIn

    Nathan Ayer
    Nathan Ayer
    Director of Research

    Nathan brings an interdisciplinary approach to his work, along with a strong background as a professional consultant, academic researcher, and instructor.

    He is an ACLCA-accredited Life Cycle Assessment Certified Professional, and has been working as a senior LCA analyst for Canadian and U.S. clients since 2009. He leads EarthShift Global’s consulting services and research by conducting LCAs, chairing ISO critical reviews, developing and delivering LCA training courses, and contributing to software development. Nathan also has experience with other environmental management tools such as Environmental Impact Assessment and has previously worked for government environment departments in Canada.

    Nathan graduated from Dalhousie University’s Interdisciplinary Ph.D. program. His research includes the use and refinement of LCA to assess emerging wood-based bioenergy systems as substitutes for conventional fossil fuels, and a critical analysis of the potential for these types of alternative technologies to contribute to global sustainability. In a related role, Nathan has also worked as a sessional instructor for a range of undergraduate and graduate university courses in sustainability, industrial ecology, and LCA.

    Nathan is recognized for his excellent teaching and communication skills and is frequently invited to deliver guest lectures and has presented his work at several industry conferences.

    Connect with Nathan on LinkedIn

    H. Thomas (Tom) Etheridge
    H. Thomas (Tom) Etheridge
    Principal Sustainability Advisor, Vice-Chair, Secretary, American Center for Life Cycle Assessment (ACLCA) Chair, LCA Institute ACLCA Lifetime Individual LCA Leadership Award Recipient, 2022

    Tom is an expert in the application of life cycle assessment and carbon footprint analysis in support of business strategies, corporate sustainability, and sustainability reporting. He had a 25-year career at HP, Inc. in which, for the last 10 years, he served as Worldwide Life Cycle Assessment and Carbon Footprint Program Manager. In this role his responsibilities included helping to set the company’s sustainability strategy, calculating the carbon footprint of HP’s entire printing franchise annually, .and using LCA to drive HP’s circular economy goals. His work supported HP’s industry-leading CDP triple “A”, SBTi, and DJSI ratings. Tom pioneered the use of LCA on business models and the use of anticipatory LCA in support of product design, improvement and market creation for new and existing products and services.

    Prior to his role in LCA and sustainability he worked in research and development in projects as diverse as molecular memory, photonic crystals, quantum dot inks, and printed electronics as well as reliability for HP’s inkjet print heads.

    Tom is a member of the editorial board of ecoinvent, is the Vice-Chair and Secretary for the ACLCA Board, directs the LCA Institute for ACLCA, and is the past chair of the Research and Conservation Committee of the American Orchid Society. He holds a bachelor’s degree in chemistry from the University of West Florida and a PhD in chemistry from the University of Chicago. He did post-doctoral work at Rice University and was the HP Visiting Scholar at MIT. Tom’s work has led to 10 patents and 20 presentations and publications.

    Tom received the 2022 Rita Schenck Lifetime Individual LCA Leadership Award at the 2022 ACLCA Conference.  He is an honorary member of the faculty of the school of Mechanical, Industrial, and Manufacturing Engineering at Oregon State University

    Connect with Tom on LinkedIn

    Amalia Sojo
    Amalia Sojo
    Director of Analytical Services

    Amalia Sojo brings over two decades of sustainability and life cycle assessment (LCA) experience, project management skills, and an extensive background in LCA software training and support to her work on behalf of our clients.

    She was affiliated with Centro de Análisis de Ciclo de Vida y Diseño Sustentable (CADIS) from its inception in 2005 until 2022, helping build it into a leading life cycle management firm and working with companies, government agencies, and academic clients across Mexico, Latin America, and the Caribbean. Her efforts included integration of economic, environmental, and social considerations in large-scale projects.

    While handling a wide range of roles for the organization, she over time increasingly focused on the company’s sales and support for SimaPro LCA software, including advising and problem-solving with clients, managing the training team, and developing user-oriented training courses aimed at making LCA methodology widely accessible.

    Amalia holds a bachelor’s degree in industrial engineering, and two master’s degrees: one in environmental engineering and management, and another in ecological economics and environmental management. She has also completed post-graduate diploma courses in sustainable development and big data & data mining.

    Connect with Amalia on LinkedIn

    Kiyotada Hayashi
    Kiyotada Hayashi
    Director of Research, Asia; Executive Director, EarthShift Global Asia

    Dr. Kiyotada Hayashi comes to us from Japan’s National Agriculture and Food Research Organization, where he has held increasingly higher-ranking positions, serving most recently as senior principal researcher. He brings 35 years of experience in agricultural research and policy development, including more than two decades of focus on sustainability and life cycle topics.

    Since 2004, Kiyotada has received a steady series of sustainability-oriented grants from the Japan Society for the Promotion of Science’s Grant-in-Aid for Scientific Research program. “Through these projects, I was able to deepen theoretical studies on LCA, including a decision-analytic approach to LCA and the impacts of land-use change on biodiversity within LCA,” he says.

    He has also played a prominent role in biomass-oriented projects supported by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF), with a focus on “how to resolve real-world problems by applying LCA and sustainability assessment. In one of those projects, I had the opportunity to collaborate with Lise Laurin and get a clearer understanding of the importance of providing support for people’s decisions and behavior; it also increased my appreciation of the value of consulting practices.”

    Kiyotada's educational accomplishments include doctoral, master's, and bachelor's degrees in agricultural science from Gifu University.

    Read Kiyotada's CV here

    Connect with Kiyotada on LinkedIn

    Juanita Barrera
    Juanita Barrera
    Senior Sustainability Advisor

    Juanita Barrera is based in Bogotá, Colombia; her work for EarthShift Global is primarily focused on life cycle assessment (LCA) studies for a range of clients. She holds an M.Sc. degree in Industrial Ecology from the Universities of Leiden and Delft in the Netherlands. 

    Juanita’s background includes evaluation of alternatives to recovering chromic acid from the water used for the production process of tin-free steel, and potential water reuse in the production cycle, and many projects related to the calculation of the Global Warming Potential of Biogenic Carbon Flows. She has also worked on projects for quantifying impacts and benefits related to Land Use Change.

    Connect with Juanita on LinkedIn

    Amos Ncube
    Amos Ncube
    Senior Sustainability Analyst

    Dr. Amos Ncube is a seasoned sustainability and environmental management professional with 10 years of global experience. He offers managerial and technical expertise to industries, governments, and international agencies. Amos has successfully executed various projects and industrial environmental initiatives across Europe, North America, South Asia, and Southern Africa.

    His notable contributions include significant work within the EU's ReTraCE program, where Amos applied methods like LCA and EMergy accounting to analyze diverse industrial sectors. His research has resulted in impactful journal publications which can be found on his ResearchGate page. With a background in consulting for the Zimbabwe National Cleaner Production Centre, Amos provided crucial guidance on environmental protection and compliance.

    As a Marie-Curie fellow, Amos holds a PhD in Circular Economy and Sustainability, earned through intensive research on the potential environmental implications of transitioning to Circular Economy and Bioeconomy models across industrial and non-industrial sectors. He holds other degrees from the University of Zimbabwe and Tomsk Polytechnic University (Russia), underscoring his comprehensive expertise in the field and international exposure.

    Connect with Amos on LinkedIn

    Miguel Hernandez
    Miguel Hernandez
    Senior Sustainability Analyst

    Miguel Hernandez is an experienced project leader in consumer packaged goods R&D. He worked for six years at Detergentes LTDA in Bogotá, where he helped develop TOP Terra, Colombia’s first eco-friendly home care products brand, oversaw recovery and management of over 50 tons of packaging, and generated millions of dollars in annual savings through improvements in formulation, packaging, and processes. He earned a bachelor’s degree in Chemical Engineering from Universidad de los Andes in Bogotá, and a master’s degree in Environmental Management from the same university’s Business School. Miguel is based in Bogota, Colombia.

    Connect with Miguel on LinkedIn

    Mariana Ortega Ramirez
    Mariana Ortega Ramirez
    Senior Sustainability Analyst

    Mariana joined EarthShift Global after building a thriving sustainability consulting practice focused on agriculture, forestry, livestock, and fishing, with special attention on mapping of stakeholder perspectives.

    “These sectors attract me because they’re the basis of sustenance, and encompass so much that is alive, beautiful, and meaningful,” explains Mariana, who holds a bachelor’s degree in environmental engineering and a master’s in industrial ecology.

    Her specialty is the relationship between natural resources, climate change, and public policy. On behalf of clients like the World Bank Group for National Institute of Ecology and Climate Change, the Mexican Fund for Nature Conservation, and Mexico’s Ministry of the Environment she has pursued problem-solving and development of implementation schemes that emphasize innovation, communication, and understanding of socio-ecological systems.

    She cultivated the connection as an undergraduate at UPIBI-IPN Instituto Politécnico Nacional & Técnico in Mexico City, where she calculated farm GHG emissions in an industrial ecology research project, and later working at the Mexican arm of the United Nations Food and Agriculture Office.

    She subsequently conducted projects for consulting firms (CINPRO, MGM Innova), government agencies, and as a climate change specialist at the NGO founded and led by Nobel Prize-winning atmospheric chemist Mario Molina (https://centromariomolina.org/english2/).

    While earning her master’s degree at Leiden University – TU Delft & Graz University in the Netherlands, Mariana met and befriended a future EarthShift Global colleague: analyst Juanita Barrera.

    Mariana’s active volunteer work includes research and communication for the Alliance for Our Tortilla (http://www.ipsnews.net/2018/05/mexico-want-put-tortillas-table/), which supports and preserves traditional methods for producing tortillas, a source of low-cost nutrition that is central to the gastronomy of Mexico and other countries.

    Connect with Mariana on LinkedIn

    Joel Bonales Revuelta
    Joel Bonales Revuelta
    Sustainability Analyst

    Joel Bonales Revuelta, based in Morelia, Michoacán, Mexico, has a background in life cycle assessment (LCA), carbon footprinting, and impact evaluation in a diverse range of sectors, including agriculture, food, construction, and telecom. He earned his bachelor’s degree in environmental sciences and master’s in sustainability sciences from the Universidad Nacional Autónoma de México (UNAM), and brings an interdisciplinary approach to his work, drawing on knowledge of biology, geography, political science, economics, and engineering, some of which was developed in coursework with EarthShift Global senior sustainability analyst Amalia Sojo.

    Joel’s master’s thesis covered environmental and economic assessment of a waste-to-energy system based on waste orange peels as feedstock, and his publications include an LCA-based evaluation of environmental aspects of orange production and a literature review of LCAs on forest-derived solid biofuels. His work at SAMBITO - Soluciones Ambientales Totales, an Ecuador-based environmental consulting and solutions company, involved life cycle inventories, impact evaluations, and other projects for clients in a range of sectors, including the cement industry.

    Connect with Joel on LinkedIn

    Cesar Camou
    César Camou
    Sustainability Analyst

    César Camou’s LCA background includes projects for large and small organizations in diverse sectors of the economy, including biofuels, electronics, and agriculture. He managed a major study of mezcal production for the state of Michoacan, Mexico, that involved dozens of stakeholders, including agave growers, distillers, marketers, and government agencies, and says his greatest professional satisfaction comes from “seeing methodologies developed through an LCA being used for decision-making at the start of a planning phase — I’m excited that the next generation of large companies is interested in making sustainability one of their growth pillars.”

    He earned both a bachelor’s degree in Sustainable Materials Science and a master’s in Sustainability Science at the Universidad Nacional Autónoma de México. César’s studies and teaching work in materials science and engineering led to his co-authorship of a book chapter focused on sustainability in materials, particularly the decision-making process for new technologies and components.

    Connect with César on LinkedIn

    Zeynab Yousefzadeh
    Zeynab Yousefzadeh
    Technical Sustainability Analyst

    Trained in materials engineering and industrial management,  Zeynab Yousefzadeh, brings to us a unique combination of engineering, management, and data skills, and a record of successfully advancing sustainability in a mining-oriented industrial organization.

    That organization, Iran China Clay Industries Co., is a major supplier of Kaolin (white clay) to a range of industries across the Middle East. Zeynab joined it in 2005 after earning a materials engineering degree from the University of Tabriz. She quickly began applying her skills to help better integrate the organization’s sales and production departments while also spotting opportunities for waste reduction that could help build new business lines.

    Accomplishments included utilizing lower-grade clay that had to be removed to reach deeper higher-grade material; the lower-grade clay’s different colors proved useful in producing face brick for buildings. She also helped integrate into paint production fine high-quality clay that was a byproduct of processing and had not previously been collected. But the largest advance was her R&D contribution to adopting silica sand waste for making aerated autoclaved concrete (AAC). This type of brick is an increasingly popular lightweight material with a number of sustainability advantages for building construction, especially in areas with high temperature variation.

    Between 2019 and 2021, under the supervision of Dr. Shannon Lloyd, Zeynab earned a second master’s degree from Montreal’s Concordia University; her thesis was on Prospective Life Cycle Assessment in Surface Engineering. In her research she served as an LCA analyst for Green Surface Engineering for Advanced Manufacturing, leading several full-scale comparative environmental LCAs and receiving Concordia’s Sustainability Research Award for her project, Dissemination of Life Cycle Assessment Methods to Surface Engineering Researchers.

    In addition to her sustainability engineering work, Zeynab writes environmentally focused articles for MÉDAD Persian E-magazine of Montréal and has also developed a series of outdoors videos with her partner Hani Sadati. 

    Connect with Zeynab on LinkedIn

    Karen Martinsen Fleming
    Karen Martinsen Fleming
    Chief Marketing Officer

    Karen has over 25 years of marketing, product development, strategy, and business management experience and has been active in sustainable business for over two decades. Her career includes leadership positions at Stonyfield Farm and Seventh Generation where she was responsible for the brand foundation, strategy, and national rollout of these two widely recognized leaders in sustainable business. 

    She also has extensive academic teaching experience in sustainable business, marketing, and entrepreneurship. She served as Professor of sustainable business and director of the Sustainable MBA program at Green Mountain College, the nation’s leading college for sustainability, and as President of the Harvard Business School Green Alumni Network.

    Karen supports ESG clients with strategy, marketing, communications, new product development, reporting, materiality assessments, and organizational design.

    She earned an MBA from Harvard University and a BA from Dartmouth College.

    Connect with Karen on LinkedIn

    Sam Boduch
    Samuel Boduch
    Account Manager & Operations Coordinator

    Samuel Boduch, EarthShift Global’s Account Manager and Operations Coordinator, uses his strong business acumen to facilitate business-to-business relationships with EarthShift Global’s clients and partners, and coordinate operational efforts within the company. Drawing on his background in manufacturing and the financial sector, Sam works to identify new ways for EarthShift Global to serve its clients and advance its consulting, software, training and coaching offerings.

    He earned a Bachelor of Science in Management and Finance from Plymouth State University and a Master’s in Business Administration in Sustainability from Antioch University New England.

    Connect with Sam on LinkedIn

    Holly Harris
    Holly O. Harris
    Marketing Coordinator

    Holly provides essential planning and administrative support for EarthShift Global's leadership, marketing team, and organization.

    Holly has represented EarthShift Global at conferences including CILCA 2015 and 2017, the International Conferences on Life Cycle Assessment in Latin America, where she has co-authored papers, unveiled the Spanish-language version of EarthSmart, and helped conduct training sessions. She is a key participant in EarthShift Global’s Latin American Pathways Challenge Network, which is developing Sustainability ROI data for a support program for small and medium-sized businesses, with funding from the U.S. Department of State and the World Environment Center.

    Connect with Holly on LinkedIn

    Bryton Moeller
    Bryton Moeller
    Design & Project Lead

    Bryton's work is focused on EarthShift Global's software team, where they are a project leader and UX designer. They bring experience in software and service design, including ethnographic research methods, synthesis, ideation, prototype development, and collaborative-design facilitation. They also work with our clients and analytical team to build lightweight tools for LCA results exploration, tailored to the client’s specific needs.

    Bryton has a BA in Engineering and Human-Centered Design from Dartmouth College.

    Connect with Bryton on LinkedIn

    John Rooks
    John Rooks
    Senior Research & Culture Advisor

    John approaches sustainability with a cultural lens. He has worked with companies of various size from Fortune 10 to start-ups helping them understand sustainability in a cultural context, and unlock the power that comes from an aligned corporate culture

    He founded the consulting firm Sustainable Organization Advocacy Partners (S.O.A.P) in 2003, following a career that included environmental consulting, environmental compliance software sales, and market research. John has a degree in Writing and Cultural Theory from PennWest Clarion, and is a frequent writer and professional speaker on the intersection of sustainability and culture.

    John has completed profoundly revealing in-depth research into consumer and other stakeholder beliefs and actions around sustainability. This research includes ethnographic explorations into our relationships with the things we buy (and discard) employee sentiment with corporate actions, and supplier actions following standard corporate sustainability surveys. This culture-first lens is critical to managing our impacts on society and the environment and is an integral part of double materiality assessments.

    John’s approach to sustainability results in more robust employee attraction and retention programs, more compliant supply chains, and an aligned corporate ecosystem that is required to reach aggressive and critical sustainability goals.

    Connect with John on LinkedIn

    Tess Konnovitch
    Tess Konnovitch
    Data Visualization Specialist

    Tess applies a combination of scientific knowledge and experience in art, design, and teaching to the development of data visualizations that uncover insights and convey essential findings to broad audiences. 

    She conducted extensive laboratory, computational, and field work while earning BS degrees in Biology and Environmental Science from LaSalle University and an MS in Computational and Integrative Biology from Rutgers University, and is a longtime artist and designer. 

    Tess provides value added support to EarthShift Global’s sustainability consulting and clients, and development of EarthShift Global software tools.

    Connect with Tess on LinkedIn

    Laura Mainella
    Laura Mainella
    Inside Sales Coordinator

    Laura, based in New Hampshire, has a passion for the environment and all things outdoors. As EarthShift Global’s Inside Sales Coordinator she supports both the business development and consulting teams. Prior to her current position she worked as an administrative assistant for a large publishing company. She holds a bachelor’s degree from the University of New Hampshire in Art History and Studio Art. She brings a creative spirit to her work through her experience as a visual artist.

    Connect with Laura on LinkedIn

    Tom Whidden
    Tom Whidden PhD
    Chemistry Fellow

    Tom’s extensive experience in many areas of industrial process chemistry began with training as an inorganic fluorine chemist. At Dow Chemical, he supported a world-scale process plant and researched polymer catalysis and properties; he later moved to Advanced Semiconductor Materials in Phoenix, AZ, where he developed variations on chemical processes for semiconductor production.

    In the early 2000s, the issue of anthropogenic climate change captured his attention and he spent the next dozen years as director of research for Atlantic Hydrogen Inc., leading the development of sustainable processes for hydrogen production (and simultaneously developing expertise in LCA methodologies for retrospective process analysis and anticipatory process screening).

    Tom’s academic work includes early participation in nanotech boom as a member of the Center for Solid State Electronics Research at Arizona State University, Tempe, AZ, where he investigated nanolithographic patterning science for quantum device fabrication. He later organized and led a joint industry/academia research team with the University of New Brunswick in Fredericton, NB, Canada, with a focus on in-situ chemical sensing methodologies and feedback control protocols for use in semiconductor chemical processes.

    This background in industrial process development, advanced academic research, and practical process implementation and optimization gives Tom a unique perspective for assisting EarthShift Global’s clients. His strengths will be especially useful in understanding process sustainability issues in existing and proposed industrial chemical processes, including the identification of solid proxy data for chemicals not yet in databases.

    Dr. Whidden holds a PhD in chemistry and has authored or co-authored over 60 peer-reviewed publications. He served for five years on Canada’s National Sciences and Engineering Research Council’s Strategic Projects Grant Committee and is currently an adjunct professor in the Chemical Engineering Department and an Honorary Research Associate in the Chemistry Department at the University of New Brunswick.

    Connect with Tom on LinkedIn